According to a recent research, the cost of
getting a new client is five times more than retaining the existing one.
Companies therefore need to work on building strong relationship with
their customers/clients. Organizations all over recognize the need to
retain their existing customer base by various customer loyalty
programs.
A host of opportunities to manage the existing customer base are
available. Chat customer services is one such efficient, effective and
economic medium to retain old customers.
Features of an Outsourced Chat Service
- A company representing its client, interacts with the customers
in real-time web based customer support.
- All inquiries are automatically transferred from the client's
website to professional 'Web Chat Specialists'.
- The web chat specialists are trained to address the different
needs of various clients.
- The web chat services are available 24x7.
Kinds of Outsourced Chat Service
- Selling services and products
- Market Surveys
- Consultations
- Lead Generation
- Answering Queries
- Test Marketing
Benefits of Web Chat Services
- A live customer/sales chat helps the client get acquainted with
the product/service in a better manner.
- Increases customer satisfaction.
- Helps instill client's confidence in the product/service. This is
done by removal of doubts/reservations instantly.
- A company saves cost incurred on infrastructure.
- Manpower cost is saved.
- Helps in the conversion of 'Visitor' to 'Customer'.
- Results in increased 'Add-on Sales'.
- Helps in building a strong database of customer information.
