White paper is an official government report, indicating
that the document is authoritative and informative in nature. It is a
publication used by companies to showcase a specific product or service more
in depth. It showcases specific and more detailed examples and clear
arguments. The term came from the official national government publication,
White book.
The
White Papers work as a marketing tool also. Besides being very
industry-specific and consumer focused, white papers make great
justifications for customers looking to purchase the service or product.
They are well written with wide information outlining both the problems and
benefits of a particular product or service. They also give solutions to
various problems that a buyer of a product or service may face.
Role of White Paper
These papers serve an enormous role in IT
industry. The industry is changing on a rapid scale and is facing new
challenges and solutions. Typically, the purpose of a white paper is to
advocate that a certain position is the best way to go or that a certain
solution is best for a particular problem. These also influence the decision
making process of a customer.
Benefits of White Paper
The major benefits of white papers are as
following :
- Improve planning
- Enhance Performance
- Streamline Task
- Integrate Data
