Outbound call centers specialize in increasing the business
conversion rate, maximizing campaign effectiveness and building stronger
customer relationships through direct mail follow-up.
The Technology
Combining direct mail with call center follow-up
can more than
double response rates. To be most effective, these efforts should be
focused and
involve timely use of the telephone as a means of
lifting overall
direct mail response.
Direct mail campaign is a
resource intensive business if all the
essential elements for success are carried out properly. Outbound call
centers execute and follow-up every aspect all your direct mailings by
providing
specialized services.
Direct Mail Follow-Up benefits an organization to:
- Achieve high-impact, short-term sales
- Produce a highly focused, results-oriented campaign
- Increase lead qualification rates
- Reduce cost per qualified lead
The Customer Service Representatives (CSRs)
communicate directly
with the customers, dealers, distributors and business partners with a
customized
campaign. If direct mail is used to
generate leads, then Direct
Mail Follow-Up could provide
dramatic increases in the quantity and
quality of
leads produced.
