The call centers offer both Business-to-Consumer and
Business-to-Business outbound services that include lead generation through
customer awareness, lead qualification, customer account management,
outbound customer service and survey programs.
Core Competencies
The call centers
facilitate market intelligence programs for clients. They offer
various ways to
nurture relationships with prospects during the
buying
cycle and thereby turning those qualified leads into sales. Combined
with customized lists of customers, the call centers combine
state-of-the-art
technology and excellent customer service representatives to complete
the
market intelligence process.
The marketing intelligence solutions offered by the outbound call centers
empower marketers to
build and maintain profitable customer
relationships. This
cutting-edge technology gives marketers, the
power to create
real-time campaigns right from selecting lists and
placing orders, to mailing out millions of messages in a single day. And for
those marketers needing assistance on complicated
campaigns, the
campaign consultants' expert guidance is always available.
The Process
The outbound call centers can help
increase brand loyalty and make customers-for-life by implementing
various
sales programs that can be used for new product launches and
upgrades, as well as extended warranty sales and end-of-life product sales.
The fully trained professionals
integrate direct mail, blast faxing
and e-mail support. This
continual contact with the customers
fosters better relationships with improved brand loyalty, as well as
assisting in
market research and product development.
For this, they use
sophisticated data analysis and a
comprehensive
library of reporting tools to maximize the probability of a
successful
transaction. These reports are constantly used to evaluate the
calling
strategies and refocus the business plans. The clients get immediate
access to information needed to make informed marketing decisions.
