E CRM , an acronym used for
electronic customer
relationship management, is an enhancement of CRM. It is an integrated
online sale, marketing and service strategy that is used to identify,
attract and retain an organization's customers. It is a wonderful way of
enhancing customer interaction through innovative technology.
E CRM is critical for any enterprise that plans to realize profitability
through acquisition of new customers and retention of existing customers.
This helps to give customer service 24 hours a day and seven days a week.
With the advent of E CRM customer relationships have become more dynamic and
interactive. In turn, this increases the productivity, efficiency and
effectiveness of customer services.
Benefits of E-CRM :
- Deliver consistent and improved customer response
- Decreasing costs by focusing on retaining customers and using
interactive service tools to sell additional products
- Enhanced productivity
- Automatic customer tracking and detection helps to ensure inquiries
are met and issues are managed.
- Increase customer loyalty and satisfaction
- Conduct market targeting more cost-effectively
- Integrate customer services through the web
