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Call Center Services » Call Center Technology » E-CRM


E CRM , an acronym used for electronic customer relationship management, is an enhancement of CRM. It is an integrated online sale, marketing and service strategy that is used to identify, attract and retain an organization's customers. It is a wonderful way of enhancing customer interaction through innovative technology.

E CRM is critical for any enterprise that plans to realize profitability through acquisition of new customers and retention of existing customers. This helps to give customer service 24 hours a day and seven days a week. With the advent of E CRM customer relationships have become more dynamic and interactive. In turn, this increases the productivity, efficiency and effectiveness of customer services.

Benefits of E-CRM :

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